BRAND + IDENTITY
where the story becomes visually alive
What is a brand? It's important that your brand communicates to the end users, provokes positive emotions, and also expresses values of your business. Marty Neumeier once said, "A brand is not what you say it is. It is what they say it is." Many believe that a logo is the brand which it's an honest mistake. Don't get me wrong; a logo is important but the logo is meaningless without first defining your brand. We'll strategically help you define your brand. How do your users perceive you? What's your voice in your community? What kind of user experience do you want to give?
it matters where things go
Many think that print design is dead but it's certainly not. Everyday we received letters, bills, marketing materials, etc. While we drive, we see billboards, and signs. While we shop, we see well-designed packages, flyers, magazines, etc. Is print design evolving? We think so. Your print material must be targeted to your user, and not the general market.