Nick Johnson, director of Global Mosaic, has become family to us. When we found out about his vision, we were excited to help him succeed with his brand and identity design. As a bilingual design studio, we understand how important is to know one another's cultures. His vision had a problem, and we solved it by designing a brand that portrays his heart.
The East meets the West; the West embraces the East.
Based in Fort Wayne, Indiana, Global Mosaic places internationals into caring American homes during their time of study in the U.S. It emphasizes intercultural understanding, cross-cultural training, and building lasting friendships across diverse internationals lines.
As we do with all of our clients, we conducted a brand strategy session. We studied their market, users and customers, as well as their competitors. We created their brand attributes and statement. Together, we discussed and set up short and long term goals for Global Mosaic.
Inspired by the globe, we used the vibrant warm and cool Earth's colors. The lower "g" reflects Nick's humility and passion for internationals students. The pieces represent what unites people; love, compassion, grace...food.
We all know how important is to have a digital print in today's world. We used design processes such as User Experience (UX) and Design Thinking to create his responsive website. Together, we worked on the user research, user flows, site maps, and wireframes.