Global Mosaic Icon

Overview

Nick Johnson, director of Global Mosaic, has become family to us. When we found out about his vision, we were excited to help him succeed with his brand and identity design. As a bilingual design studio, we understand how important is to know one another's cultures. His vision had a problem, and we solved it by designing a brand that portrays his heart.

The East meets the West; the West embraces the East.

Based in Fort Wayne, Indiana, Global Mosaic places internationals into caring American homes during their time of study in the U.S. It emphasizes intercultural understanding, cross-cultural training, and building lasting friendships across diverse internationals lines.


Brand strategy

As we do with all of our clients, we conducted a brand strategy session. We studied their market, users and customers, as well as their competitors. We created their brand attributes and statement. Together, we discussed and set up short and long term goals for Global Mosaic.

Brand Attributes
 Even though we do discuss demographics for each user, we didn't include it here in this sample for privacy matters.

Even though we do discuss demographics for each user, we didn't include it here in this sample for privacy matters.

Identity Design

Inspired by the globe, we used the vibrant warm and cool Earth's colors. The lower "g" reflects Nick's humility and passion for internationals students. The pieces represent what unites people; love, compassion, grace...food.

Identity Sketches Logo Design
Logo Design
Corporate Identity Business Card
Corporate Identity Letterhead Envelope

Digital Design

We all know how important is to have a digital print in today's world. We used design processes such as User Experience (UX) and Design Thinking to create his responsive website. Together, we worked on the user research, user flows, site maps, and wireframes.

Digital Design User Experience UX
Digital Design User Interface UI
Global Mosaic Responsive Mobile Website
I have had the pleasure of Duilio developing numerous projects for me over the past several years. From creative communication pieces of various sizes across numerous platforms to business cards, to beautiful stationary, Duilio’s creativity shines in everything he does. I have been pleased to go to him again and again, always with excellent results!
— — Nick Johnson, Director of Global Mosaic Exchange